Pure Coffee

pure coffee & hookah lounge

PURE Logo & Branding

The owner of PURE loved the idea of having a dove in her logo, so we went with a dove with smoke/steam coming out at the top. I thought having smoke/steam was the perfect choice for the lounge, because it could refer to both coffee and hookah.

For the brand, the shop was going to have a lot of greenery and plants everywhere. Nature was definitely a key part of the aesthetic, so that’s what we wanted to promote with the Facebook cover photo and the t-shirt. We wanted to keep the brand simple and stylish, while still incorporating that natural aspect.

The PURE logo is of a dove with smoke/steam to represent both coffee and hookah

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The owner of PURE loved the idea of having a dove in her logo, so we went with a dove with smoke/steam coming out at the top. I thought having smoke/steam was the perfect choice for the lounge, because it could refer to both coffee and hookah.

For the brand, the shop was going to have a lot of greenery and plants everywhere. Nature was definitely a key part of the aesthetic, so that’s what we wanted to promote with the Facebook cover photo and the t-shirt. We wanted to keep the brand simple and stylish, while still incorporating that natural aspect.