Metric Brewing is a craft brewery that is always changing their beer selection and keeps their beers fresh and new. The interior of Metric has an industrial inspired style, so I wanted to mimic that within the logo. I played around with some geometric shapes, while playing with a bold M shaped emblem.

 

For the brand itself, I wanted to keep things classic and clean. I also played with complementing the simplicity with rough textures by using a clipboard  for the menu and using a black and white particle board texture on the Crowler can label. Mike, the owner absolutely loved this shade of blue, so I incorporated that into the whole brand as well.